The Hive
Polar Plunge X The Hive
Thu, Jan 01
|Milwaukee County
Join us on New Year’s Day at Bradford Beach for Milwaukee’s legendary Polar Plunge—made warmer with The Hive’s sauna village. Plunge into icy waters, then restore with sauna, breath, pancakes and connection. Start 2026 with resilience, celebration, and community.
Time & Location
Jan 01, 2026, 10:00 AM – 2:00 PM
Milwaukee County, Bradford Beach, Wisconsin 53211, USA
Guests
About the event
🐝 The Hive × Polar Plunge Sauna Celebration
Join us on New Year’s Day for a one-of-a-kind community gathering on the shores of Lake Michigan. In tandem with Milwaukee’s iconic Polar Plunge at Bradford Beach, The Hive is transforming part of the beach into a vibrant wellness village — complete with sauna, music, bonfires, high-vibe pancakes, coffee, movement, and genuine human connection.
This is a free, open-to-all community space. Everyone is welcome to come hang — no ticket required(minus limited payed sauna session before the plunge, which is what is availble for purchase below.)
Look for the Hive Wellness & Social flag on the beach — that’s where the warmth, music, and magic will be.
🔥 THE EXPERIENCE
We’ll start the year together with wood-fired sauna, cold plunging in Lake Michigan, house music, bonfires, and intentional community connection.
Tickets
10am - 12pm
Ticket includes access to sauna tents for two hours before the annual community polar plunge!
$30.00
Sold Out
This event is sold out